Asia Brewery Inc tapped MBC's FM operations team to help mount a   three-day concert series re-launching Manila Beer.  Kicking off at   Remedios Circle with Araw ng Maynila celebrations on June 24, the campaign culminated in a 12-hour marathon concert on June 26.

Top bands Parokya ni Edgar, Sandwich, Kamikazee, Calla Lily, Chicosci, Spongecola, and Rico Blanco all saw party action from sunset at 5 p.m. till sunrise at 4 a.m. in Manila's hottest spots.  Apart from Malate, the concerts also took place at the Marikina Riverbanks Park, the Ortigas Home Depot, Ever Commonwealth, and Greenfield EDSA Central.