A History of Leadership

mbc_buildinggeneral_wairight_dzrhMBC traces it roots back to “ the voice of the Philippines” – KZRH, the oldest radio station in the Philippines which first went on air back in June 15, 1939. KZRH was so successful that within two years operation, it opened a sister station in Cebu City – DYRC.

After WWII,  KZRH and DYRC dusted off their old microphones under the leadership of two prominent businessmen Ambassador JM Elizalde and his brother Manuel, who christened the new network as Manila Broadcasting Company.

KZRH became the first station to go nationwide simulcast from Basco to Jolo in July 15, 1949. Later that year, under the directive of the Swiss Radio Commission, the ‘K’ in all local radio stations was replaced with the letter “D”, thus, DZRH was born.

MBC crossed over to FM band with the opening of DZMB, known as Love Radio Network playing adult contemporary music. In 1996 the vision "One Nation One Station” was conceived by current MBC Chairman Fred J. Elizalde. DZRH expanded its footprint to cover an unprecedented 97 percent of the Philippine archipelago. To date, DZRH is the only station in the country which is on 24 hour nationwide stereo quality simulcast via satellite to relay stations located in key provincial cities.

The 90’s saw MBC further expanding its network with the addition of YES – FM, Radyo Natin,

HOT – FM,  Aksyon Radyo and Easy Rock-FM.

VISION and MISSION

The minds of the people comprise an unlimited market. Our rapid growth and success in this limitless market is determined by our creativity, effort and skills. We will achieve this by providing people with the best fun and entertainment which is world class.

This is our focus in generating core business in areas such as media, real estate, merchandising and leisure.

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