Adopts “On Air,Online, and Back” Strategy

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Issue 03/2016
 

With an increasing number of Filipinos consuming content online and via mobile devices, MBC will be beefing up its digital presence this year by launching more than 40 new websites and expanding its social media communities.

The overall strategy guiding the company's digital expansion efforts is called, “On Air, Online, and Back.” As the country's largest radio network, MBC has an on-air megaphone. The large listenership of its stations allows the network to drive traffic to websites and social media communities.

Meanwhile, the engaging content in the digital properties of MBC serve as a constant reminder to audiences about its on-air brands.

All AM and FM stations will each have their own individual microsites and streaming their audio broadcasts online before the end of the second quarter this year. Plans are also underway to make all radio booths in Manila capable of audio-video live streaming.

Also, MBC will soon launch its Social Media Lounge that will serve as a venue for live and recorded interviews and shows with local and foreign artists. The lounge is part of a multi-million peso social media facility where DJs, news anchors, and company representatives can create content to engage social media communities.

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